ABOUT

OPE Business Dealer Forum brings together top experts and leaders from the outdoor power equipment industry to focus on critical issues, latest trends, business growth, and future planning with workshops, seminars, case studies, and more. It’s a one-of-a-kind educational and networking experience that’s designed to help your dealership thrive and prepare for where the industry and your customers are headed. OPE Business Dealer Forum is a must-attend event for outdoor power equipment dealers!


HOTEL

Spanning everything you could dream of in a vacation, our Walt Disney Good Neighbor® Hotel is made to be a backdrop for creating memories—whether you’re gathering with friends, family, or colleagues. Recently revealed as part of a complete resort reimagination, Caribe Royale’s effortlessly warm ambiance covers every moment like never before. Discovering as much or as little as you’d like is all up to you.

CARIBE ROYALE ORLANDO
8101 World Center Drive
Orlando, Florida 32821

Direct: (407) 238-8000

BOOK YOUR HOTEL ROOM TODAY!
SPONSOR THE FORUM

FROM THE CREATORS OF OPE Business, we have sponsorship opportunities for the 2022 OPE Business Dealer Forum! If your company is looking for opportunities to network, showcase your products and services, and improve your business with some of the industry’s best dealers, this event is a must for you!

LET’S MAKE YOUR BRAND A PART OF THE CONVERSATION!

PRODUCED BY EPG BRAND ACCELERATION

10405 Sixth Avenue N, Suite 210
Plymouth, MN 55441
763-383-4400

GENERAL INFORMATION & PRESS INQUIRIES

Susan Clement
SClement@Epgmediallc.com
763-383-4454

SPONSORSHIPS

For questions related to sponsoring, use the contact information below:
Peggy Tupper
PTupper@epgmediallc.com
763-383-4429




REGISTRATION

The dealer registration of $495 is for the November 14-16, 2022 conference. This registration will also give you access, exclusive on-demand presentations and networking online. Use the form below to register for the conference!

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SPONSORS
Speakers
Brett Morris
Brett Morris is a digital marketing veteran of 25 years, having worked with some of the biggest and most successful brands in the world, including Tempur-Pedic, Maker’s Mark and Fazoli’s, before turning his attention to the OPE industry full time. He is currently the owner of Dealers Digital, a Lexington, Kentucky-based digital marketing agency for outdoor power equipment dealers, and dealerAMP, a marketing automation platform for the OPE industry. He frequently consults dealers on all topics relating to digital marketing, including reputation management, SEO, lead generation and co-op advertising plans. He can also grease all the fittings on a Woods Batwing in less than seven minutes.
Dave Johnson
Dave Johnson is the OEM Sales Manager at Constellation Dealer Group. Dave has a long history of working directly with manufacturers and dealers to identify areas for business improvement. His goal is bringing time saving integrations and performance reporting to the OPE industry providing better visibility on important key performance indicators and streamlining processes for the dealer. Dave’s focus is on dealer profitability and his commitment to the industry has won him the American Honda Premier Partner award as well as the recognition as a valuable business partner from several manufacturers and professional organizations.
Don Miller
Don Miller is Senior Consultant at Constellation Dealer Group, and has a 30-year history of working with hundreds of dealers across the nation. Don spent his first decade in dealership management wearing many hats, including general manager, sales manager, F&I manager and trainer with several major dealerships. For the last 20 years he has been providing consulting, training and analytical services to dealers across the nation. During that time, he has developed impressive custom data analytics tools and reports that have helped dealers spot trends and stay ahead of the curve. An expert at using data to analyze and solve industry problems, Don is constantly visiting dealers in several markets – from OPE and tractor to marine and RV.
Tim Berman
Tim Berman is Innovation Manager at Ideal Computer Systems, c-Systems and Charter Software, where he creates new apps that helps OPE dealers grow. A passionate entrepreneur who loves the outdoor power equipment industry, and brick-and-mortar business in general, Tim grew up in his family’s OPE dealership and helped build it from a two-person startup into a thriving two-location dealership. His “checklist” articles are OPE Business readers’ favorites, and have included “The OPE Dealerships Manager’s Monthly Checklist” and “The OPE Service Manager’s Monthly Checklist.”
2022 AGENDA
14
15
8:00 AM
- 8:30 AM
Coffee
8:30 AM
- 9:15 AM
Breakout Session
9:15 AM
- 10:00 AM
Session- Cashing In On Your Service Department
Is your service department operating as efficiently – and profitably – as it should be? The service department is a cash cow, so be sure you’re treating it as such. And if it isn’t today, it can be! In this session, Tim Berman – innovation manager at Ideal Computer Systems, c-Systems and Charter Software – will walk you through how to ensure your service department is a well-oiled machine.
Is your service department operating as efficiently – and profitably – as it should be? The service department is a cash cow, so be sure you’re treating it as such. And if it isn’t today, it can be! In this session, Tim Berman – innovation manager at Ideal Computer Systems, c-Systems and Charter Software – will walk you through how to ensure your service department is a well-oiled machine.
11:15 AM
- 12:00 PM
Session- Upgrading Your Dealership's Online Reputation
It takes a long time to ensure your dealership has earned a positive reputation – and, unfortunately, a short time to destroy it. When it comes to properly managing your online reputation, you want to be a customer’s first thought, first interaction and first option for their sales dollar. Brett Morris, owner of Dealers Digital, will address the three main pillars that make up your shop’s online reputation – reviews, business listing optimization and your dealership’s website – and provide his tips for ensuring your dealership remains top of mind for the year ahead. 
It takes a long time to ensure your dealership has earned a positive reputation – and, unfortunately, a short time to destroy it. When it comes to properly managing your online reputation, you want to be a customer’s first thought, first interaction and first option for their sales dollar. Brett Morris, owner of Dealers Digital, will address the three main pillars that make up your shop’s online reputation – reviews, business listing optimization and your dealership’s website – and provide his tips for ensuring your dealership remains top of mind for the year ahead. 
12:00 PM
- 1:30 PM
Networking Lunch
1:30 PM
- 4:00 PM
Breakout Session
4:00 PM
- 5:00 PM
Networking Reception
16
7:45 AM
- 8:15 AM
Coffee
8:15 AM
- 9:30 AM
Day 2 Keynote
9:30 AM
- 11:30 AM
Breakout Session
11:30 AM
- 1:00 PM
Networking Lunch
1:00 PM
- 3:00 PM
Breakout Session